I thought after she was born that maybe the hype around her would die down. I was wrong. I thought maybe after she made a hit record with her father after only being a couple of hours old, maybe the hype would die down. I was wrong again.

Now she’s making headlines again and you wont believe for what. On January 26th, new parents Beyoncé and Jay-Z filed an application with the U.S. Patent and Trademark Office to protect the baby’s name. Their reason behind it was to reserve it for a future line of baby carriages, baby cosmetics, diaper bags, etc.

Just in time too because people have already tried to capitalize on the infant’s unique name. One fashion designer Joseph Mbeh, submitted an application to trademark “Blue Ivy Carter NYC” on Jan. 11, four days after the baby was born. He was definitely not wasting time. His line of work was to include children’s dresses, skirts and underwear using her name. But here’s where confusion sets in.

Apparently it was all a big misunderstanding and he was only planning to pitch the idea to Bey & Jay. On January 20th another person wanted “Blue Ivy Carter Glory IV” to use on a line of fragrances. The trademark office has already denied both filings, saying the name belonged to a “very famous infant ” and consumers would falsely assume that the products were approved by the celebrity parents.

Now there’s a lot of concern surrounding the unusual time it took in which action was taken on the Blue Ivy filings. Some would argue that due to her parents, she got preferential treatment. Special treatment or not, forget who her parents are because even without them, she is financially set for life.