When you look at this art, what do you see? This image is nothing more than freedom of expression with the concentration of world issues. On the contrary Louis Vuitton had a lot to say about this image.
Vuitton took action to sue the artist, Nadia Plesner for painting an image of a Darfur character holding a Louis Vuitton designer bag. However, this isn’t the first attempt. LV took the intitiative to take such actions towards Plesner years earlier for the same character holding the LV bag.
The image was printed on t-shirts and sold to raise money for the Darfur victims. LV won that battle because Plesner didn’t fight. However LV didn’t hang up their boxing gloves there. Earlier this March, Plesner painted and launched the image above with the same character holding the designer bag and LV attempted to sue Plesner once again. LV argued that the Plesner’s art is a trademark infringement.
Although looking at the image you can’t directly see the LV label. So you have to ask yourselves is this a valid argument on LV’s part? Or is Vuitton being a bully? This obviously isn’t trademark infringement.
The European court ruled: the importance of Plesner (freedom of expression through her work) outweighs the importance of Vuitton (protection of property). Using Plesner of the design is considered functional by the court and proportionate.
Looks like Louis Vuitton lost this battle and adding salt to injury Louis Vuitton was ordered to pay all of Plesner’s legal fees. Surely, Louis Vuitton and their attorneys would think twice before taking out their boxing gloves against Plesner or any artist for that matter.